Research reveals 34% of Aussies experiencing memory loss; but why? Plus expert tips for brain health
MEDIA EMBARGO: WEDS 24TH MARCH, 2021
34% OF AUSSIES BURDENED BY MEMORY LOSS BUT MOST DON’T SEEK HELP: NEW
Adjusting to the constant stresses and demands such as working-from-home routines over the
past year, has no doubt left many Australians with a fair share of challenging moments and
stories to tell. Some slept through their alarms and were late for work calls. Others may have
inadvertently shown up to Zoom meetings in their pyjamas. And some may have even
forgotten to turn off computer microphones before accidentally blurting out something
In light of this, new research commissioned by integrative healthcare brand Flordis
KeenMind®, has shown that if you felt like you lost memory and concentration in recent times,
you certainly weren’t alone. Key findings have revealed that:1
• A third (34%) of Australians experienced a negative change in their ability to remember things
and concentrate over the last year.
• 71% of people who experienced memory loss said they haven’t done anything about it.
• 29% of people who saw a negative impact to their concentration and memory said that this
affected them on a professional level.
• More than one in three Australians (35%) who said they felt more forgetful, said this has caused
them to feel concerned about their memory and ability to concentrate, both now and into the
Examining the findings further, Australians in their late 30’s and 40s were least likely to seek
help to improve their memory and concentration, despite the ongoing burden placed on
many aspects of their lives.
When this age group were asked to cite ways in which lack of concentration and memory
impacted them, more than a third (37%) said they felt they couldn’t remember important
details at work, a fifth (18%) said they often lost important items such as their phone and keys,
and 21% said they find themselves forgetting people’s names.1
The Flordis KeenMind® research goes on to reveal further that the personal impacts of loss of
concentration and memory have been profound for Australians in their prime, with nearly a
third (28%) stating that this will impact them in the future. This concern was more prevalent
among men.1 Nearly a quarter (22%) of this Gen X demographic (34–49-year old’s) went on
to say that they felt embarrassed by these challenges and didn’t trust themselves as much as
they used to.1 Women were more likely to demonstrate embarrassment when forgetting
things, with 36% of females saying this was the biggest impact they felt.
Amongst this group, 89% of those who said they were impacted professionally, believed that
compromised concentration and memory could affect their job.1
Expert on TV Shows including Survivor and SAS Australia, as well as Founder of Psyched Up
Clinic Mark Mathieson says, “The Flordis KeenMind® research findings clearly show that
memory and poor concentration is no longer just a concern for the elderly. Gen X’s are at an
important stage in their lives; often managing households, holding down high-level, senior
roles, and maintaining social interactions for them and their families. So, this it is quite
interesting that close to three quarters (73%) of this cohort haven’t opted to seek advice for
their cognitive health.
In support of this, health commentator and presenter on the House of Wellness, Gerald
Quigley says, “I think part of the problem is that this demographic are still very much in denial
when it comes to their health. In addition to the revelation that many in this 35+ age bracket
aren’t doing much about their cognitive health, the Flordis KeenMind® research reveals that
many aren’t really sure about ways to combat it – with 25% saying they don’t use
supplements, as they don’t know how they relate to their specific health needs.1 With all the
ups and downs that the past year brought upon us, it is understandable that these cognitive
impacts are occurring in younger Australians; and so, as we try to move forward on a positive
note, it’s paramount that people proactively seek ways to stay ahead of their cognitive
health, even if they don’t feel like the issue is too prevalent.
“Striving to lead a holistic healthy lifestyle as much as possible, including having a sound diet,
exercising consistently, regular GP check-ups and using clinically researched supplements,
where necessary, is an excellent approach.
“Poor memory or lack of concentration are not things people need to feel embarrassed
about, and if you think that it is impacting you, there are a range of ways you can get back
on track. If you are looking to increase your concentration and memory, it is recommended
you find methods that are backed by clinical research or contain ingredients that are
beneficial to improve cognitive function, like CDRI-08TM.2-6
“CDRI-08TM is an extract derived from the Bacopa monnieri plant, which has been clinically
researched to enhance memory retention, support mental clarity and assist with
concentration.2-6 As a plant-based ingredient, it has been around for decades, and is a little
know secret that can truly have a noticeable impact. If you have questions about your
cognitive function in any way, be sure to consult a health professional to find the right
approach for you.”
Have you or someone you know, been struggling to remember things and concentrate over
the last year? Gerald Quigley reveals his top tips for ensuring you can stay ahead of the curb
to keep your cognitive health in check:
1. Be on the lookout for symptoms
Forgetting things or losing concentration are not things you should ever feel
embarrassed about, as it’s very common during stressful times. It’s important that if
you feel any symptoms such as the inability to remember things, difficulty
concentrating or staying on task, be sure to chat to a healthcare professional, discuss
your symptoms and ensure you get the best support you need.
2. Be proactive with your health
While it’s hard to think about anything besides ‘now,’ start treating your body with
your future self in mind. At 50, what will you be most proud of yourself for doing now
at age 40? While it’s difficult to foresee health issues, you can start being proactive
now and leading a healthy lifestyle, which studies have shown can help improve your
functioning down the track.7
3. Explore complementary medicines:
There is so much research available about the benefits of natural supplements and
complementary medicines. If you are looking to start adding supplements to your
routine, make sure you do your research and use products whose efficacy has
undergone clinical research. Always consult a health professional if you are unsure.
About Flordis KeenMind®:
KeenMind® is the result of over 40 years of research.8 It demonstrates benefits for enhancing
memory retention and recall, improving mental clarity and focus, as well as assisting in
learning, concentration, and attention.2-6 Clinical research has shown that KeenMind® is also
beneficial for mental wellbeing, maintaining a sense of calm.6 KeenMind® contains a special
extract called CDRI-08TM which is made from the plant Bacopa monnieri.
2-6 It is a natural
nootropic (well tolerated cognitive enhancer) designed to improve and protect brain
KeenMind® is the only supplement available in Australia that contains the CDRI-08TM extract.
Flordis KeenMind is a Health Professional Only product that is available in pharmacies
Australia wide. For further information about KeenMind®, consult your health professional, or
Always read the label. Follow the directions for use. If symptoms persist, talk to your
Case Study Available for Interview:
33-year-old Melbourne mum, Erum Ziaullah, revealed that 2020
took a big toll on her cognitive health. The extensive lockdowns in
Victoria forced her into a small space with her 3-year-old
daughter, who is very active and needed constant attention. Her
extended isolation, mixed with the inability to turn to any other
family members for support, meant Erum had to deal with an
ongoing loss of focus and sense of calm – constantly losing track
of her tasks and as a result, feeling significant guilt for not being
able to be her best self for her daughter.
For further information, or to arrange an interview, please contact Emilie Lawson at Agent99
PR on 0416 465 475 or firstname.lastname@example.org
1. Flordis Independent Research, 2021.
2. Stough C, et al. Psychopharmacology (Berl) 2001;156(4):481-484.
3. Stough C, et al. Phytotherapy Res 2008;22(12):1629-1634.
4. Downey LA, et al. Phytother Res 2013;27(9):1407-1413.
5. Roodenrys S, et al. Neuropsychopharmacology 2002;27(2):279-281.
6. Benson S, et al. Phytother Res 2014;28(4):551-559.
7. Sowa A, et al. BMC Health Serv. Res. 2016;16(5):441-479.
8. Cognitive Health Omnibus Survey, 2017.
About SFI Health, Home of Flordis
At SFI Health, we believe we have the responsibility to bring proven natural health solutions to people’s
healthcare needs. It’s that belief that drives our actions. SFI Health employs more than 450 employees
worldwide, sells products in more than 50 countries and manufactures in their facilities in the USA, UK
and Switzerland. As part of the SFI Health family, SFI Health, home of Flordis is dedicated to providing a
specific range of clinically researched integrative healthcare products that help improve the quality of
people’s lives. Flordis follows a series of strict quality control practices to help deliver a consistent
medicine from one batch to the next. It’s this specific medicine that is tested in clinical trials and used
by millions of people worldwide.